Human Values in the Age of AI
Services
Role
Toolkit
Year
Social Campaign, PSA, 3D Visual Design
Designer, Motion Designer
Cinema 4D, Redshift, After Effects, Photoshop
2024
Human Values in the Age of AI (Ethics of AI) is a speculative social media campaign that explores the underlying structures behind AI-generated outcomes. The project visualizes issues such as bias, opacity, and control that emerge from how AI systems learn and interpret data. Each image functions as an individual message, encouraging a shift in perspective, from seeing AI as a tool to understanding it as a system that produces decisions.
Campaign Structure
The project is structured as a series of messages rather than a single outcome. Each visual focuses on a specific issue, such as bias, black box systems, transparency, and human values. While each piece stands independently, together they form a broader narrative that reveals how AI systems operate and influence perception.
Key Messages
The campaign addresses multiple dimensions of AI through distinct visual statements. It highlights how AI systems inherit and amplify bias from existing data, how their decision making processes remain opaque, and why transparency is necessary for understanding these systems. It also emphasizes the importance of establishing ethical guidelines and maintaining human-centered values as technology continues to evolve.
Visual System
The visual language is built around repetition, connection, and structural complexity. Interwoven forms, metallic objects, and network like connections reflect how AI systems process and relate information. Each composition operates as an independent message while remaining part of a larger visual system.